SEO Basics: A Guide to Google Algorithm Changes
Google is a large company and one with considerable influence on the internet. Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse...
View Article9 Excuses That Keep You From Starting a Business Blog
I tell all my clients and readers to start a blog if they haven’t already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They...
View ArticleHow To Personalize Your Emails with Dynamic Content #FreebieMonday
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content...
View Article43 Email List Building Ideas for 2019
Email list building is crucial for email marketing. A high-quality email list can be your most valuable business asset. In this article, you’ll find practical tips on how to build an email list....
View ArticleAre You Putting Your Landing Page CTAs in the Right Place?
Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who visit your website. Sign Up for Your Free Trial Download the...
View Article30+ Best Email Campaigns and Why We Loved Them
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways to measure your email campaign’s success, what your...
View Article30+ Automated Emails You Should Be Sending Today
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If...
View ArticleWhat is the Right Newsletter Frequency?
If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a...
View Article9 Preheader Text Mistakes that Nosedive Your Email Open Rates
Getting your business emails opened is like threading a needle. You fail more times than you succeed. Inboxes are jammed as brands jostle for people’s attention on the most profitable channel of all—...
View ArticleA Guide to Email Drip Campaigns
You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that...
View Article12 User Onboarding Email Best Practices for SaaS Companies
Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but...
View ArticleHow to Use PPC Campaigns to Enroll More Students?
For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students. Given that an HEI’s (Higher Education Institution’s) enrolment statistics are...
View Article9 Higher Education Email Marketing Strategies for Better Student Enrollment
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets,...
View ArticleBlogging in 2019: Marketing Benefits and Best Practices
In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over. If you’re planning on...
View ArticleHow to Increase Higher Education Student Engagement with Marketing
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to...
View ArticleIntroducing GetResponse Autofunnel – Now Available for Everyone
Huge news! Autofunnel is now live and available to all GetResponse customers! And everyone can test it for free for 30 days, no matter their GetResponse plan. [UPDATE] Autofunnel is now available to...
View ArticleTips And Tools To Write SEO-Friendly Content
Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Here’s how it works. Search engine optimized (SEO) websites with solid authority...
View ArticleHow to Drive Traffic to Your Site Using the GetResponse Social Ads Creator
By now you probably don’t need us to convince you that using video for marketing is the way to go. We’re purposely going to skip the analysis of all the available literature that studies the...
View ArticleThe Role of Email Marketing in Real Estate Lead Nurturing
If you thought email marketing was dead, think again. Even though many of us complain about it, the truth is we all love email. So much in fact, that we sent and received a total of 281 billion emails...
View ArticleHow to Design a Perfect Webinar Invitation Email
So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your...
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